Sway’s brand strategy derives directly from the founders’ beliefs and the brand’s story. This makes it purpose-led and very consistent across all touchpoints.
However, as you will discover, some aspects make the strategy quite unique, especially the brand’s community-focused communication strategy (which started long before the product launch) and the visual identity, which is very different from what we usually see in the B2B world.
These unique elements make Sway a fascinating case study from a brand-building perspective, offering insights for other brands to learn from.

Brand Purpose

Sway’s purpose is to lead the way in regenerative design, creating packaging materials that not only avoid harm but actively restore and replenish the planet. By prioritizing a conscious process and striving to undo the damage caused by traditional plastics, Sway aims to combat climate change and plastic pollution globally.